From C to A: A Surgeon’s Journey to a Class-Act Clinic

Business Plus partnered with Dr. Ragab to develop a comprehensive strategy addressing these challenges. Our approach focused on three key pillars:

1. Elevating the Clinic Experience:

We identified a different destination for a new clinic in an area that serves a higher societal class, so we chose a flat under the name of a comprehensive medical center that serves surgical specialization. Our choice fell on the Smouha area and we established the medical center on an area of ​​300 meters with medical equipment at the highest level, modern decorations, and furniture suitable for the societal class.

Technology integration:

We implemented cutting-edge technological solutions to enhance patient care and streamline operations. This included appointment scheduling software, electronic medical records, and telehealth capabilities.

2. Building a Powerful Brand:

Brand identity development: We created a unique and memorable brand identity that reflected Dr.Ragab Sedik ‘s expertise and values. This included a new logo, tagline, color scheme, and messaging.

Marketing materials: We developed high-quality marketing materials, such as brochures, website content, and social media graphics, to communicate the clinic’s new image and services.

3. Implementing a Targeted Marketing Campaign:

Multi-channel marketing: We launched a multi-channel marketing campaign that included targeted online advertising, social media marketing, and public relations efforts.

An outdoor campaign was launched that covered most of the vital places throughout Alexandria, such as the Corniche Road, Al-Hurriya Road, the Mahmoudiyah Axis, and on the most important bridges in Alexandria, such as the AL-sa3a  Bridge, through the company’s advertising agency.

Patient engagement: We implemented strategies to build stronger patient relationships, such as loyalty programs, and patient testimonials.